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You Have Twenty Books in You

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Whether you are planning a book, or are in the midst of writing one, I have some advice that could be a life saver. That is:

Don’t look at this current book as the only one you’ll ever write. If you do, it’ll mess with your head.

How so?

If you’re convinced this is your only book, you’ll stuff it with everything you know – and it’ll grow unwieldy. You’ll try making it perfect – and it’ll end up dull. You’ll want it to be a permanent monument to your very existence – and it’ll turn into an embarrassment.

Trust me, I’ve seen it happen. The harder a writer presses, the more their work suffers.

When I’m coaching a would-be book writer, I put things in perspective. I tell them: “You have twenty books in you. This is merely one of twenty. Treat it that way.”

If the book you’re working on is only a twentieth of your eventual output, that’ll change your approach. Your writing will become focused, your words will flow more easily, and most importantly you’ll be willing to take chances, because your entire life isn’t resting on this one throw of the dice. HiRes

Now, you can take my word that you have twenty books in you, or you could give yourself a dose of proof.

Suppose, for instance, you’re a strategy consultant. What books might you write?

You could write a general book on strategy, but you could also write a dozen separate books on strategy’s subcomponents, such as market selection and business unit strategy.

You could write books for different audiences, such as strategy creation for the CEO and strategy creation for a team.

You could write books on capturing different markets, like winning business in newly industrialized countries and winning business with members of Generation Z.

You could write books in different formats, such as a primer, a field guide, a workbook, a 30-day guide to building a strategy, a six-month diary on execution, a 365-day guide of strategy wisdom.

And those are just for starters.

Since we’re looking ahead, you’ll be learning methodologies that don’t exist yet, and you can write about those. You’ll be having experiences you haven’t had yet, and you can write about those.

What’s more, you can write books that are outside the realm of your current business, or that intersect with it indirectly.

If I gave you a couple of hours, your list likely wouldn’t be twenty books long. It would be double or even quadruple that number.

Of course, listing books and completing them are two wildly different matters. Still, taking a stab at this exercise will show that you have a lifetime’s worth of information and expertise to write about — and when you write one book, you build the capacity to write the next.

I have two questions for you, then:

  1. What are your twenty books?
  2. Which one will you work on today?

 

Developing a Thought

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We’re told attention spans are shrinking, so if we want people to read what we write for the web, we have to be concise.

That’s sound advice . . . up to a point.

Lately, I’ve coached some bloggers who each suffer from the same dilemma: They want to write longer works — more fully realized posts or even a book — but they’re not sure how. They’re so practiced at condensing their thoughts, that they can’t, out of habit, bring themselves to expand them.

If you’re in that situation, consider the following exercise.

Grab a pen and print out your last post (or any piece of your writing). What I’d now like you to do is mark spots where you, or another writer working on the same piece, could have expanded the work in a different direction.

You might, for instance, have described a scene using one or two words when someone else would have described it in five hundred words.

Or, you presented one argument, and neglected mentioning any counterarguments.

Or, you spoke about an idea without giving an example of it in action.

Once you’ve marked all the potential development spots, pick one and write about it.

That is, write it as if you were going to insert it into the post, or use it as a way of writing a new standalone post.

Remember, for the most part, writing is an unnatural act. Whatever writing style you have is learned. If you want to take your writing in a new direction, you have to force yourself in that direction so you can learn as you go.

To expand your writing, practice expanding it.

Write Only the Stories You Can Write, or "Write From Where You Are, Not From Where You Aren't"

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Rick Liebling is one of the 171 authors of the forthcoming book, “The Age of Conversation 3.” He kindly offered to post interviews on his blog with the other authors. My interview is here.

Six months ago, a couple of friends recommended I write a chapter for the book. Not being experienced at social media, I hesitated because I wasn’t sure what I could add. After some thought, I came up with a topic.

People involved in social media want to connect with others and change the world. Lofty goals, right? But as ambitious and meaningful as those goals are, people are still people, and they sometimes get stuck for what to say. They hit a block in their thinking or writing.

In my chapter, “A Fast, True Way for Creating Content,” I share a method for creating content I developed years earlier as a writer of newspaper and magazine articles.

For me, the most interesting thing about my chapter is how I approached it. I didn’t pretend I was knowledgeable about social media. Instead, I approached it from a direction where I had  experience: as a professional writer who often faced deadlines. I tackled the chapter from strength rather than weakness.

That strategy – approach a piece of writing from what you are rather than what you aren’t – is something I learned fifteen years ago from David Fryxell’s book, “How to Write Fast (While Writing Well).” In it, he said: “Write only the stories you can write . . . “

In other words, if you’re stuck or you’ve got to get the writing done, forget about “the perfect” way of crafting the story. Try for perfection (or experimentation or growth) next time. If you’re pushed to get the piece out the door so it can go to press, write it in a way that works for you. Approach it from an angle that’s comfortable.

That advice may not inspire you, but it’s advice that’s likely to save you from misery.

Think, then, about a post or other piece of writing that has you stuck or that you’ve been afraid to approach. Perhaps the subject feels too big, important, or foreign. How might you cut that subject down to a size you can handle? In what ways can you narrow your focus so the project becomes doable?