Differentiation
for Corporations, 
Brands, and 
Thought Leaders

"HE IS A 
MIRACLE WORKER"

CALI YOST

FAST COMPANY "EXPERT BLOGGER" AND CEO, WORK + LIFE FIT, INC.

"MARK HELPED ME COMMUNICATE WHO I AM TO THE WORLD"

MARSHALL GOLDSMITH

TOP 50 MOST INFLUENTIAL MANAGEMENT THINKERS, THE LONDON TIMES

Mark’s work has been featured IN AND ON...

Differentiate BOLDLY

WANT YOUR COMPANY TO STAND OUT AS THE OBVIOUS GO-TO CHOICE?
It can happen––
if you take action most companies are afraid to take.

CONSULTING

Mark Levy is a differentiation expert. He differentiates corporations, brands, and thought leaders. 


He helps them come up with what he calls their Big Sexy IdeaTM. It’s their signature idea. The idea they’re going to be known for throughout the world. 

The ideas Mark and his clients have created have been talked and written about by hundreds of millions of people worldwide. 

Once Mark helps create a Big Sexy IdeaTM, if anyone in the marketplace wants that idea in their life, they'd have no choice but to seek out Mark's client, because seeking out anyone else would result in a second-rate, diet version of the idea.

BIG BOLD IDEAS

  • #1. MAKE SURE YOUR DIFFERENTIATION HITS US IN THE FACE.

    The world is a big overwhelming place. A tidal wave of information washes over us daily. To deal with this unrelenting informational torrent, each of us doesn’t just simplify, we over-simplify. We make snap decisions, based on partial understanding and almost no deliberation.

    If you want to differentiate a product or service, or even your entire company, you’ve got to put your main point of differentiation right up front, so it hits us in the face.

    In winning attention, ambiguity and subtlety won’t work.

  • #2. TO BE SEEN AS DIFFERENT, YOU MUST ACTUALLY DO THINGS DIFFERENTLY.

    Creating a differentiation strategy is easy. What’s hard is the execution. Standing out takes guts. People will look at you!

    The good news is you can start small. Why? Whether they realize it or not, most of your competitors are trying hard to fit in and not make waves.

  • #3. SHOW US WHAT HAPPENS BEHIND THE SCENES.

    A powerful way to differentiate is by sharing with the market how you do what you do. People want to know what you stand for, how you get things done, and why your work is important to you.

    Don’t just give them a photograph of who you are. Give them an x-ray.

  • #4. GO FOR THE FREAKOUT.

    I have a background in creating magic tricks and magic shows for TV and the stage. What you should know is this: You’ve got to dent people’s consciousness. You’ve got to give them something that’s so special that they won’t stop talking about it.

    If you don’t have such a freakout — for your products, your services, for your company itself — you’d better get busy creating one. Otherwise, you stand the chance of becoming irrelevant.

  • #5. STOP BEING SO RATIONAL.

    What your prospects and customers are looking for is a good story to tell friends, as to who you are and why you’re the best choice for them. What they’re looking for from you is a worldview, a philosophy, a feeling, which excites them and matches their own way of thinking. Don’t ignore nuts-and-bolts logical features, but make sure you also highlight what your brand represents in people’s lives. Hint: Your brand is always about an idea.

SPEAKING

Along with his differentiation talent, Mark is accomplished at teaching business people how to create ideas from scratch, as well as teaching them how to persuade others into loving those ideas through open, ethical means.

When you hire Mark as a speaker, you can expect...

  • To hear insights on your most important problems and goals.
  • To hear ideas you’ve never heard before.
  • To learn strategies he himself has tested.
  • To be entertained.

The Most Requested Talks + Workshops

Your BIG SEXY IDEA

How To Talk About Your Business, SO THAT PEOPLE CARE

INNOVATION ON DEMAND: How to Liberate Yourself from Status Quo Thinking and Create Your Best Ideas

The MAGIC of ETHICAL INFLUENCE: How to Dominate Your Market by Telling the Unvarnished Truth

"When he spoke to our group, Mark blew the room away."

MICHEL NERAY

Canadian Speakers Association 

“Mark Levy is my guru in residence.”

DAVID MEERMAN SCOTT

Author of the bestseller, “The New Rules of Marketing & PR” 

"Mark doesn’t fit into any category. He’s simply one of a kind."

LISA NIRELL

Founder of CMOs Leading Innovation Conference

“Mark is a high-energy communicator who immediately connects with a crowd, gets them laughing and involved, and hits them with meaty talking point after meaty talking point."

TOM HARPER

Founder of The Retail Customer Experience Executive Summit

MORE FROM MARK

CLIENTS

MARK'S CLIENTS HEAR IT FROM THEM...

“My business has grown by 1,800%.”

BILL TREASURER

CEO, Giant Leap Consulting and AUTHOR of “Courage Goes to Work” and “Leaders Open Doors

“I’ve doubled my speaking fees and regularly close six figure gigs.”

LISA EARLE MCLEOD

Author of Best-Selling book, “Selling With Noble Purpose,” and SPEAKER to AppleGoogle and others.

“He helped me see ideas I couldn’t have gotten to on my own.”

JOEL HODGSON

Creator of “Mystery Science Theater 3000,” which Time magazine calls one of the 100 best TV shows of all time

“Working with Mark turbocharged what I do.”

MARTIN DAVIDSON

Leadership consultant to GE, Johnson & Johnson, and the Navy SEALS, and author of “Leveraging Difference”

“I’ve done things I’ve never been able to do before.”

BOB TOBIN

Author, “What Do I Want to Create Today?”, Professor of Business and Commerce, Keio University 

“Working with Mark? Do it.”

RACHEL BAGBY

Google and Sierra Club Leadership Consultant and Founding Member of Bobby McFerrin’s “Voicestra

"Talking with Mark Levy is like crazy mind sex with lots of explosive creative monster babies. It’s like doing coke and electricity."

CHRIS BROGAN

NYT Best-selling Author of nine books, Chris Brogan Media

"Listening to Mark was like spraying my mind with steroids, and over a decade later I have never looked at things the same way."

CHRIS BROGAN

NYT Best-selling Author of nine books, Chris Brogan Media

“He really understood our business and translated it into language that appeals to everyday people.”

DICK AXELROD

Boeing, Coca-Cola, and Harley Davidson Collaborative Change Consultant and Recipient of the OD Network’s Lifetime Achievement Award

READY TO GET STARTED?

CONTACT MARK

BOOKS

ABOUT

MEET MARK LEVY

Mark Levy is a differentiation expert. He differentiates corporations, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches.

The ideas his clients and he have created have been discussed and used by hundreds of millions of people worldwide. 



Mark began his company in 2001, and is known for differentiating Simon Sinek. Simon’s endorsement: “Mark Levy is the man who helped me find my why. He inspires me.

Mark has also worked with and spoken to leaders, strategists, and teams in large organizations, including Adobe, Amazon, American Express, Bain, BASF, Google, Harrah’s, Harvard Business School, History Channel, Major League Baseball, McKinsey, Neighborly, Popeye’s, Proctor & Gamble, Stanford University, and UPS.

He’s also worked with leaders and advisors to government bodies, including the White House and the United Nations.

Mark consulted to Joel Hodgson, creator of the beloved cult TV series, “Mystery Science Theater 3000,” which has been named one of the 100 best TV shows of all-time by Time, Rolling Stone, and Entertainment Weekly.

In 2018, Mark was inducted into The Million Dollar Consulting® Mentor Hall of Fame. The hall’s founder calls Mark’s positioning-and-messaging work “unparalleled.”

He’s an author, speaker, and podcaster.

As an author, he’s written five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been translated into eleven languages and has been an Amazon bestseller as a book, a Kindle, and an audio book.

As a speaker, he’s given keynotes to audiences of up to 3,000 people. After hearing one of his talks, the head of speaker talent for the National Speaker Association’s prestigious “Influence Conference” said, “I’ve been listening to speeches for 23 years, and the talk you just gave was the best I’ve ever heard.” The 7000-member, peer-to-peer CEO organization, Vistage International, named him to its list of Top Ten New Speakers.

In March of 2021, Mark began co-hosting a weekly podcast and vlog for C-suite leaders of associations, “Planet of the Associations.” The show teaches senior leaders how to create the association of the near-future (“three years from now, X+3”), and it does so by drawing lessons, not just from the world of business, but from science, mathematics, economics, anthropology, sociology, psychology, entertainment, the arts, and folklore.

Along with his work as a differentiation consultant, Mark is a magician. A show he co-created, “Chamber Magic,” has played in Manhattan for twenty-one years and has its own day of celebration by proclamation of the mayor. On TripAdvisor, “Chamber Magic” is ranked as New York City’s #1 live show – rated higher than even the Pulitzer-winning musical “Hamilton.” A second magic show Mark co-created, “Theater of Wonder,” played Carnegie Hall.

Before beginning his own firm, one of Mark’s jobs was as a teacher at Rutgers University. There, he taught research writing and strategy.

Let's Talk

(908)303-4492


EMAIL:

mark@levyinnovation.com