Jonathan Fields' Best Blogging Tip (Told In Under a Minute)

Tens of thousands of people read Jonathan Fields’ blog, “Awake @the Wheel,” each month. I asked Jonathan for his best tip on building a blog’s readership:

Want to see some examples of Jonathan’s own flagship content?

Go to his blog and scroll down until you see thumbnails of his two PDFs, “The Firefly Manifesto” and “The Truth About Book Marketing.” Download and study them, and pass them around to friends and colleagues.

Think, then, about following Jonathan’s sage advice. What pet concepts of yours might be turned into flagship content that gets passed around?