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	<title>Levy Innovation: The Compelling Blog</title>
	<link>http://www.levyinnovation.com</link>
	<description>innovative marketing strategies</description>
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		<title>Free eBook: &#8220;List-Making as a Tool of Thought Leadership&#8221;</title>
		<description><![CDATA[

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]]></description>
		<link>http://www.levyinnovation.com/1565-2</link>
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		<title>Writing an Elevator Speech &#8220;Lifelike in the Extreme&#8221;</title>
		<description><![CDATA[To prepare for a workshop I’m giving, I’ve spent hours doing exploratory writing on how to create an elevator speech.
On the page, I’ve asked and answered questions like, “What’s an elevator speech supposed to accomplish?,” “What are the best ones I’ve heard?,” and “What are the worst ones?”
I’ve also made a list of elevator speech [...]]]></description>
		<link>http://www.levyinnovation.com/writing-an-elevator-speech-lifelike-in-the-extreme</link>
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		<title>Business Guidance from the Future</title>
		<description><![CDATA[I asked my friend, Jake Jacobs, how business was doing, and expected a mechanical response, like “Things are good” or “Can’t complain.”
Instead, he told me he’s having the most profitable twelve months he’s had in twenty-five years as a consultant – and that’s in a down economy. This year, in fact, his firm is exceeding [...]]]></description>
		<link>http://www.levyinnovation.com/business-guidance-from-the-future</link>
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		<title>Writing a Sticky Title</title>
		<description><![CDATA[Let’s begin with a quiz. Below you’ll find a list of book titles. All are genuine titles from published books – except for one. See if you can spot that lone non-book-title.
1. “Theodore Roosevelt on Leadership”
2. “Curious George and the Pizza”
3. “Soon I Will be Invincible”
4. “The Confident Leader”
5. “Virtual Learning”
6. “Sixty Stories”
7. “Apathy”
8. “The [...]]]></description>
		<link>http://www.levyinnovation.com/how-to-write-a-sticky-title</link>
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		<title>Creating Content the Frankenstein Way</title>
		<description><![CDATA[I was in the library doing research on Viktor Frankl &#8212; the concentration camp survivor who went on to write one of the world’s most influential books, “Man’s Search for Meaning&#8221; &#8212; when I punched his name into the automated inventory system. The titles of  his books appeared on the screen . . . along [...]]]></description>
		<link>http://www.levyinnovation.com/creating-content-the-frankenstein-way</link>
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		<title>Breaking a Solution Ahead of Time</title>
		<description><![CDATA[When it comes to business practices, what you’re confident about today may be proven wrong tomorrow. I’ll explain.
When I was a kid, I’d go to the candy store and spin the squeaky, revolving rack of comic books to see if it held a new issue of “Sergeant Fury,” “Captain America,” “Iron Man,” “Spider-Man,” or “Thor.” [...]]]></description>
		<link>http://www.levyinnovation.com/breaking-a-solution-ahead-of-time</link>
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		<title>&#8220;That&#8217;s a post&#8221;</title>
		<description><![CDATA[The other day I was on the phone with my friend and colleague, Nettie Hartsock, discussing our backgrounds as writers, when I mentioned an assignment I’d worked on that hadn’t turned out as planned.
Fifteen years earlier, a newspaper editor asked me to interview beauty-queen-and-singing-star Vanessa Williams. Although I wasn’t a fan of Williams’ Top 40 [...]]]></description>
		<link>http://www.levyinnovation.com/thats-a-post</link>
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		<title>The Vanessa Williams Rule</title>
		<description><![CDATA[In the mid-1990s I conducted interviews for a small entertainment newspaper. The editor was a friend who knew my tastes, so he gave me assignments I’d enjoy. I interviewed a pre-Titanic Leonardo DiCaprio, a rapper-turning-actor named “Marky Mark” Wahlberg, the art-house rocker Jim Carroll, and other artists who whose work was at the time considered [...]]]></description>
		<link>http://www.levyinnovation.com/the-vanessa-williams-rule</link>
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		<title>Nick Corcodilos&#8217;s Best Consulting Tip</title>
		<description><![CDATA[Nick Corcodilos is one of the smartest people I&#8217;ve ever met. Present him with a knotty problem, and he&#8217;ll figure it out in minutes.
Nick&#8217;s writings on how to get a job, no matter what the market conditions, have garnered him millions of readers. In particular, his site, Ask the Headhunter, is one of the web&#8217;s [...]]]></description>
		<link>http://www.levyinnovation.com/nick-corcodiloss-best-consulting-tip</link>
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		<title>Developing a Thought</title>
		<description><![CDATA[We’re told attention spans are shrinking, so if we want people to read what we write for the web, we have to be concise.
That’s sound advice . . . up to a point.
Lately, I’ve coached some bloggers who each suffer from the same dilemma: They want to write longer works &#8212; more fully realized posts [...]]]></description>
		<link>http://www.levyinnovation.com/developing-a-thought</link>
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