Crafting Compelling Messages

by Mark Levy

Fast Company Expert Blogger Tom Clifford posted the first of a two-part interview he did with me. In this opening part, I offer readers a couple of tips on how to write clear and persuasive sales messages. I say, for example:

“If you want to figure out what to say to prospects . . . ask your clients.

“After all, your clients are your clients for a reason. They’ve already said yes to your offering. Something you did or said persuaded them. Ask them about it.”

By the way, while you’re on Tom’s blog, take a look around. He’s a wonderful video director and organizational storyteller, and I always learn something when I’m there.

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