Comments on: “A Cheer for The Boom!”: The Grateful Dead’s Timely Lessons for Building a Business Following http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following innovative marketing strategies Thu, 25 Aug 2011 19:23:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Levy http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-121 Mark Levy Mon, 19 Jul 2010 00:57:31 +0000 http://www.levyinnovation.com/?p=1080#comment-121 Yeah, Cath, The Dead were decades ahead of everyone else. The music industry thought they were nuts. Then, when The Dead succeeded, the industry wrote it off as an anomaly. They figured that the kind of strategies The Dead used could only work with Deadheads. Boy, were they wrong. If you pick up a copy of the book, I'd love to hear your thoughts. Yeah, Cath, The Dead were decades ahead of everyone else. The music industry thought they were nuts.

Then, when The Dead succeeded, the industry wrote it off as an anomaly. They figured that the kind of strategies The Dead used could only work with Deadheads. Boy, were they wrong.

If you pick up a copy of the book, I’d love to hear your thoughts.

]]> By: Cath Lawson http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-119 Cath Lawson Mon, 19 Jul 2010 00:34:37 +0000 http://www.levyinnovation.com/?p=1080#comment-119 Hi Mark - I'm glad I found your blog through your guest post at Awake at the Wheel. I don't know much about the Grateful Dead but it sounds like the book is definitely worth reading. It sounds like they were way ahead of the times. Nowadays with so much music available online for free a lot of bands are finding that they have to tour to make money. Hi Mark – I’m glad I found your blog through your guest post at Awake at the Wheel. I don’t know much about the Grateful Dead but it sounds like the book is definitely worth reading.

It sounds like they were way ahead of the times. Nowadays with so much music available online for free a lot of bands are finding that they have to tour to make money.

]]> By: Mark Levy http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-117 Mark Levy Sun, 18 Jul 2010 13:05:15 +0000 http://www.levyinnovation.com/?p=1080#comment-117 Hi, Matt. Yeah, it does sound like a bestseller, doesn't it? I'm psyched to study the complete text. From my reading of the first few chapters, it does indeed talk all about how The Dead marketed their business (even if the band themselves didn't originally think of their practices as "marketing") -- and that would include facilitating a community around the recordings and shows. Thanks, too, for the kind words about the new edition of my book. Much appreciated. Hi, Matt. Yeah, it does sound like a bestseller, doesn’t it? I’m psyched to study the complete text.

From my reading of the first few chapters, it does indeed talk all about how The Dead marketed their business (even if the band themselves didn’t originally think of their practices as “marketing”) — and that would include facilitating a community around the recordings and shows.

Thanks, too, for the kind words about the new edition of my book. Much appreciated.

]]> By: Traffic Lawyer http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-116 Traffic Lawyer Sun, 18 Jul 2010 10:18:32 +0000 http://www.levyinnovation.com/?p=1080#comment-116 Mark, thanks for sharing info on this new book. It sounds like a "hit". Do you know if the authors also address how the Grateful Dead created and facilitated a community around their shows and music? No band has been able to do it better than them, and creating a community around your brand and product or service is critical for business success. Matt PS Looking forward to reading the new and expanded Accidental Genius. Mark, thanks for sharing info on this new book. It sounds like a “hit”.

Do you know if the authors also address how the Grateful Dead created and facilitated a community around their shows and music?

No band has been able to do it better than them, and creating a community around your brand and product or service is critical for business success.

Matt

PS Looking forward to reading the new and expanded Accidental Genius.

]]> By: Steve KAyser http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-113 Steve KAyser Fri, 16 Jul 2010 18:42:17 +0000 http://www.levyinnovation.com/?p=1080#comment-113 I'd be more impressed if he wrote a book about the Marketing Secrets of the Grateful Donk ... shhh. oh snap, I wasn't supposed to let anyone know the Marketing Lessons of the Grateful Dead was getting ready to take on The Marketing Lessons of the Grateful Donk Band - http://bit.ly/dtWyAg We're a bit off color and too soon to announce. Don't tell anyone? I’d be more impressed if he wrote a book about the Marketing Secrets of the Grateful Donk … shhh. oh snap, I wasn’t supposed to let anyone know the Marketing Lessons of the Grateful Dead was getting ready to take on The Marketing Lessons of the Grateful Donk Band –

http://bit.ly/dtWyAg

We’re a bit off color and too soon to announce.

Don’t tell anyone?

]]> By: Mark Levy http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-112 Mark Levy Fri, 16 Jul 2010 16:00:05 +0000 http://www.levyinnovation.com/?p=1080#comment-112 Wow, what a wonderful compliment, David. Thank you. That's a wonderful insight: that being yourself helps you to do your best, most unique work. Again, thanks! Wow, what a wonderful compliment, David. Thank you.

That’s a wonderful insight: that being yourself helps you to do your best, most unique work.

Again, thanks!

]]> By: David Meerman Scott http://www.levyinnovation.com/a-cheer-for-the-boom-the-grateful-dead%e2%80%99s-timely-lessons-for-building-a-business-following/comment-page-1#comment-111 David Meerman Scott Fri, 16 Jul 2010 15:47:00 +0000 http://www.levyinnovation.com/?p=1080#comment-111 Mark - thanks so much for this terrific post. You've helped me in many ways and I appreciate that. I think if we had not worked together for the past three years, I'd have been reluctant to do this book. You helped give me guts to be myself. Best David Mark – thanks so much for this terrific post.

You’ve helped me in many ways and I appreciate that. I think if we had not worked together for the past three years, I’d have been reluctant to do this book. You helped give me guts to be myself.

Best

David

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